Scott is responsible for the strategic development and expansion of Affinity’s product lines and overall company leadership. A 25-year industry veteran, Scott brings deep, diverse, and innovative experience leading healthcare technology businesses. Prior to Affinity, Scott led the global expansion Strand Life Sciences and co-founded Genomind, both leading genomic precision medicine companies. Earlier in his career, Scott served as Group President of Cardinal Health’s $81B pharmaceutical segment and Executive Vice President of Service and Technology for CIGNA.
Dr. Michael Tkach, M.A., Psy.D., LP
Dr. Tkach leads the Affinity business line and ensures the team seamlessly meets unique needs of our customers with focus user experience and innovations. He has over 15 years of mental health & business experience, including leadership positions held at the Hazelden Betty Ford Foundation, Target, and Wells Fargo. Dr. Tkach is a published researcher and graduate level instructor, having worked in faculty positions at several universities throughout the United States.
Anne Haslerud, MBA
Anne is responsible for evaluating entrance into new markets including sponsorship of market research studies and developing product and sales strategies through the design phase and into ongoing product support. She also determines marketing, media, and promotional campaigns. Prior to her time at Affinity, Anne worked as an executive at U.S. Bank leading strategic enterprise programs. Earlier, she held leadership roles for a variety of functions such as client onboarding, operations, training, product management, and sales enablement.
Ken Smith, M.A.H., M.Ed., PhD. (abd)
Ken leads the technical development and product management of the company’s suite of solutions. Ken’s diverse educational background that includes graduate degrees in Media Studies, Education, and Cognitive Psychology, provides him with an in-depth knowledge of human-computer interaction, human and machine learning, and AI. Ken has held Chief Learning Officer positions in global technology and e-Learning companies for over 30 years. In this capacity, he has been responsible for innovative award-winning solutions in the fields of substance abuse prevention, telecommunications, software adoption, and medical education. With over 25 years managing large software projects, he ensures industry best practices are applied and efficiencies are optimized within all the company’s development activities.
As a leader in information technology, program management, and business development, Nawed oversees product innovation, design, development and sustainment for government and private sector clients that operate in the most unique and demanding cybersecurity and regulatory environments. Nawed is passionate about digital transformation, having delivered enterprise software, telephony, cybersecurity, and training solutions. He brings over 20 years of experience in a variety of technology, business operations and government procurement functions, and has in-depth expertise within federal government, defense, and health IT markets across the US and Canada.
Becky is responsible for all aspects of the member experience, starting with putting the user at the center of all product design decisions through ongoing of voice of the customer activities to support current customer relationships. She also holds responsibility for the customer interaction strategy, road map, and service enablement. Becky ensures all areas are fully equipped to act on voice of the customer feedback while working to continuously elevate user experiences.
Prior to Affinity, Becky held key leadership roles at U.S. Bank focused on client relationships, her teams were responsible for building relationships and ensuring large corporate clients received the highest standards of consultative service possible. Becky ensured relationship retention was at the center of their servicing tenets.
Shawn Olson, MD, MPH, MRO, FACOEM
Dr. Olson leads the Medical Research efforts at Affinity, providing expert medical insight in the development of unique solutions to meet customer needs. He is a practicing physician and board certified in Occupational Medicine and Lifestyle Medicine. In addition to his work at Affinity Empowering, Shawn is the CMO and Lifestyle Medicine Director at the Dome Ranch. He has also taught with University of Minnesota Occupational Medicine Residency program and has been a featured speaker at multiple conferences.
Affinity supports wellness and is not a substitute for health care services. Affinity does NOT provide medical treatment or health care clinical services of any type, makes no medical referrals issues no prescriptions, and provides no medical advice. Affinity is also not an insurance company and offers no insurance or health benefit policies.